This week I ran two Personal Business Audits for wellbeing founders.
Both genuinely wanting to make their living giving something back to the world.
What struck me was the incongruence between the spiritual and the commercial. No, stay with me…
When I asked what drove them; their stories, their struggles, what had changed their lives, they lit up. They spoke with clarity and conviction about what had helped them and why it mattered.
But when I asked how their businesses commercialised that passion? The energy shifted.
What they described looked and sounded very different. The mission sat over here. The marketing and offers sat over there. But a sense of mission and the commercials should align.
How you market to, deliver to, help and retain your ideal client should be a natural extension of the mission you’re on.
So why weren’t they getting it right?
Limiting beliefs. Assumptions about what “works”. Stories about what the market will or won’t buy.
In the wellbeing space, people buy people, those who feel authentic and can take them on a journey to feel better.
That requires alignment between what you find meaningful and a compelling commercial proposition.
